Our Story

Our story started in 2012, with an idea of Jasen Wang, our founder and CEO. An enthusiastic maker himself, Jasen found that turning an idea into reality is not easy. While he was trying to find a solution to this, that's when his first project, Makeblock, came into being. 

Makeblock focuses its business on STEAM education. To help underaged students improve their creativity, it is dedicated to building up educational infrastructures by making robotic modules, coding software and laser cutters for educational purposes. 

By the end of 2020, Makeblock switched to laser machine business, still working on the solutions for creation. But this time, not only students will benefit from our products. 

Creation is not only about making a coding robot. It can also be printing your daughter's name on a mug, or engraving a delicate picture on a piece of wood for wall hanging. That's how Jasen's next project, xTool, and the first xTool product, xTool D1, came out in 2021. 

Till today, through the whole story, we still have a lot to tell in Chapter Mackblock; And for Chapter xTool, a brand-new episode is just getting started...

We Value Innovation

As a company dedicating itself to making creation simpler, we see innovation as our cornerstone. We don’t want to follow steps of other brands. Instead, we try to target those problems left unsolved by them and commit ourselves to creation of innovative, powerful and popular products.

We Create just for Fun of Creation

xTool is a team of creative and innovative geeks enthusiastic about creation. So we have a creation contest for xTool employees every one or two months, in which they make their own projects using xTool machines and present them in the roadshow. During the past 50 contests, we have been amazed by so many brilliant ideas and outstanding projects, many of which have been applied in our products.