WE, THE DISSATISFIED

Maybe, like us, you’ve looked around and not liked what you’ve seen. Mega-corporations, obsessed with handing profits over to shareholders, grow bigger and bigger, churning out cheap stuff that leaves us all feeling empty. Meanwhile, working people are left behind. Communities hollow out. And junkyards fill with all that stuff. Maybe, like us, you’ve wondered if there is a better way. If you can do something to make things better. And where you might start.

INVEST IN CLOTHES THAT MATCH YOUR VALUES

American Giant was founded in a moment of opportunity: where our dissatisfaction with the way clothes were made, met new technologies that enabled smaller supply chains and selling directly to people like you over the internet. We jumped, confident in our belief that, through American ingenuity and innovation, we could go against the current and do better. We started here: by making a better hoodie (and later jeans, T-shirts and more) with honest, human values built in. So when you buy from American Giant, you invest in our values.